It is a holiday poster for a company’s Mid-Autumn Festival campaign. The goal was to showcase a set of five white porcelain plates the company had recently launched, while also celebrating the Mid-Autumn Festival. One of the key features of the plates is the gradually decreasing size, allowing them to be stacked into a tower-like form. In Chinese culture, white porcelain is often associated with the full moon, especially during the Mid-Autumn Festival—the night of the fullest moon. I arranged the five plates in a formation that mimicked the moon’s phases, from crescent to full, following a subtle curve, set against a deep black night sky. The largest one sat at the top, representing the full moon, while the smallest was partially obscured by shadow at the bottom. From afar, the design looked like a diagram of the moon phase, but upon closer inspection, viewers would realize that the “moons” were actually the porcelain plates. I loved the subtle layering of meaning, and it felt rewarding to express both cultural symbolism and product identity in a single image.